Velti And Bluekai Partner To Build Largest Pool Of Mobile Data-Driven Audiences Available For Brands
SOFT / MOBILE / Velti / Tuesday, 04 June 2013 19:57
New Partnership EnablesMarketers with a Data Activation System to Target Audiences Across Mobile

April 12th, 2013 --San Francisco, CA-Velti(NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, and BlueKai, today announced a mobile data partnership. As a result of the partnership, brands and agencies using BlueKai's Data Activation System now have new access to Velti's extensive mobile marketing data, allowing them to more precisely target consumers on...

Velti Launches New Ad Network
SOFT / MOBILE / Velti / Wednesday, 27 March 2013 00:00
Velti Media Creates Most Comprehensive Solution For Brands Combining Mobile Advertising And Marketing Under Single Roof

Introduces First Universal Targeting and Data Analytics Platform for Measuring Campaign Performance in Real-time across All Digital Mediums from Smartphones to Tablets to PCs

The company is also unveiling its Multi-Channel Targeting (MCT) technology, the first universal data analytics platform on mobile that allows brands to target consumers with relevant advertising and...

Upstream report identifies mobile network operators as the smartphone king makers in emerging market
SOFT / MOBILE / Upstream / Thursday, 02 May 2013 00:00
Upstream report identifies mobile network operators as the smartphone king makers in emerging markets Post Date: May 2013London, 2 May 2013 – Upstream, the global mobile marketing technology and solutions provider, has today published the Emerging Markets Mobile Attitudes Report 2013, identifying trends regarding consumer mobile engagement across key global emerging markets. The report includes new research carried out by YouGov and Vanson Bourne which polls the views of a representative...

Apple losing its bite as Samsung and Nokia named most coveted handset brands in emerging markets
SOFT / MOBILE / Upstream / Thursday, 14 March 2013 00:00
Apple losing its bite as Samsung and Nokia named most coveted handset brands in emerging markets Post Date: March 2013London, 14th March 2013 – With eyes set on how the launch of Samsung’s Galaxy S4 and new handsets from Nokia will impact Apple’s Western dominance, a new report points to mobile network operators as the new ‘king makers’ in emerging markets, as smartphone giants adapt their strategies and handset functionality to acquire their next billion customers from these...

Developer Mindshare Q2 2013: Is HTML5 the 3rd horse in the race?
SOFT / MOBILE / VisionMobile / Monday, 03 June 2013 19:39
[We’ve just completed the largest developer survey to date and the results are starting to come in. Marketing Manager, Matos Kapetanakis, discusses some early insights, focusing on platform mindshare and the role of HTML5]

Biggest developer survey

We’re thrilled to announce that the Q2 Developer Economics survey we conducted throughout April was the most successful to date, zooming past the 6,000 respondents mark, making it the biggest developer survey globally.

We broke through the...

A Game of Ecosystems: Measuring ecosystem performance
SOFT / MOBILE / VisionMobile / Sunday, 02 June 2013 18:11
[How do ecosystem economics shape the mobile competitive landscape? What are the key performance indicators and how should app ecosystem stakeholders evaluate opportunities? Andreas Pappas seeks answers to these not-so-trivial questions in this, first post, in a series of blog-posts on ecosystem economics.]

Measuring ecosystem performance

Since 2008 we have witnessed the rise of mobile app ecosystems – iOS, Android, BlackBerry and Windows Phone giving rise to millions of apps and...

BigTime Head Start 2013 With Vodafone and MTN Launches
SOFT / MOBILE / WTM News Editor / Tuesday, 15 January 2013 00:00
LONDON, UNITED KINGDOM--(Marketwire - Jan 15, 2013) - BigTime, a leading boutique provider of mobile marketing, announced today that it has launched two high interaction mobile marketing campaigns.

BigTime and Vodafone have launched a mobile marketing campaign in Fiji utilizing various channels such as SMS, TV, Newspapers and Radio. The "Smart Cash" campaign will be offered exclusively to the Vodafone users in Fiji, providing a unique entertaining and educating experience. At the same...

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