The consumer-led mobile smartphone transformation
SOFT / MOBILE / PWC / Tuesday, 27 December 2011 15:42

Through PwC’s ongoing consumer research program, we gain directional insights on consumer attitudes and behaviors in the rapidly changing media landscape. Our series explores Digital Transformation in the Entertainment, Media and Communications industry.

Smartphones have transformed the way consumers connect with businesses and each other. For businesses, capitalizing on this transformation represents a wealth of opportunities.

This report summarizes key findings from a quantitative survey and follow-up focus groups with smartphone users, exploring how consumers use smartphones, how the technology has affected their everyday lives, and how much they expect to increase their use of smartphone activities during the next few years.

Smartphones are here to stay. The challenge for companies is to determine how to use mobility to capture growth and uncover new forms of competitive advantage.

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