Mobile Marketing Innovator’s Technology and Campaign Expertise Drives Growth withMobile Operator and Brand Clients

LONDON, UK & BARCELONA, SPAIN, 18 MAY 2011 – The GP Bullhound Media Momentum Awards 2011 has named Upstream, the global mobile marketing solutions provider, as one of the top 25 fastest-growing digital companies in Europe.  The prestigious annual awards, this year held in the W Hotel, Barcelona, recognise the achievement of Europe’s digital businesses and celebrate innovation in this fast-growing sector.

The Media Momentum Awards identify companies which have seen the most significant growth over a three-year period. Previous companies recognised by the awards include Seatwave, Spotify, the Perform Group and Net-a-Porter.

Upstream started its operations in 2001, launching some of the first global mobile marketing campaigns for blue-chip brands such as Coca-Cola, T-Mobile, Vodafone and Nestlé. Its ability to deliver highly effective solutions that generate value from any customer base has made Upstream the preferred mobile marketing partner for some of the largest companies across the globe including Vodafone, Telefónica, América Móvil, Bharti Airtel, Saudi Telecom Company, MTN, BSkyB, Unilever and Shell.

The CEO Summit, held in Barcelona tomorrow, will include speeches and presentations from esteemed digital executives including Xavier Court, Founder of vente-privee.com; Lars Hinrichs, Founder of Xing; Mark Read, CEO of WPP Digital; and Mark Sebba, CEO of NET-A-PORTER. The results, naming and ranking the fastest-growing larger companies, will be announced tomorrow evening at the awards ceremony.

Upstream’s Marketing Communications Suite (MCS) technology platform increases customer responsiveness by as much as 400 per cent by using optimised communication; message contextualisation and unique customer engagement mechanics and formats through its marketing gamification engine. Upstream clients also benefit from MCS’ ability to analyse millions of interactions on a real-time basis to deliver key insights into campaigns as they roll-out.

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For Media Enquiries:

EMEA

Laura Nettley – Diffusion PR
+44 (0) 20 7025 1506
laura.nettley@diffusionpr.com

Colin Myer – Diffusion PR

+44 (0) 20 7025 6831

colin.myer@diffusionpr.com

North America

Daniel Rhodes – GRC
+1 (949) 306 6313
drhodes@globalresultspr.com

ABOUT UPSTREAM

Upstream (www.upstreamsystems.com) is one of the largest mobile marketing solutions providers in the world and a pioneer and innovator in the industry.

Upstream started its operations in 2001, launching some of the first global mobile marketing campaigns for blue chip brands like Coca-Cola, T-Mobile, Vodafone & Nestlé. Since then the company has executed through its Marketing Communications Suite (MCS) platform, 160,000 campaigns in over 40 countries for some of the largest companies in the world, engaging more than 500 million consumers and delivering unparalleled conversion rates translating to over $500 million of incremental revenue for its clients.

Its unique ability to deliver highly effective solutions that extract value from any customer base has made Upstream the preferred mobile marketing partner for some of the largest companies across the globe including: Vodafone, T-Mobile, Telecom Italia, Orange, Telefónica, América Móvil, Bharti Airtel, STC, MTN, Coca-Cola, Nestlé, BSkyB, Unilever and Shell.

The mobile is the greatest direct response marketing medium ever devised but at the same time the most personal and intimate. On mobile, marketers must speak less but more convincingly. Upstream is singularly focused on effectiveness: developing the technology that maximizes customer response to every marketing pitch via mobile and delivering the highest improvements in customer conversion rates.

Upstream’s unparalleled knowledge, built on deep analysis of billions of real customer interactions across all continents, is distilled in its Marketing Communications Suite (MCS): the most comprehensive and powerful mobile marketing technology platform in the world.