Out There Media, the international leader in Mobile Advertising, today announces the launch of release 2.0 of Mobucks™, its multi-channel Mobile Advertising marketplace technology. The new version builds on the success of Mobucks 1.0 and Mobucks AdFund™, which formed the foundation of some of the most innovative and sophisticated deployments with leading international Mobile Network Operators (MNO) that have run to date. Mobucks 2.0 features a series of improvements that have been designed to further facilitate the successful implementation of Mobile Advertising campaigns for both mobile network operators and advertisers over a unified platform.

Mobucks 2.0 features break-through enhancements for optimum campaign set-up and management, enabling agile and efficient campaign project management. In addition, through advanced data mining & profiling capabilities, Mobucks 2.0 offers even more accurate and dynamic customer profiling and targeting. This is further complemented by a significantly improved reporting structure that provides detailed, customizable and easy-to-use campaign performance reports. The new version of Mobucks also includes a highly advanced user management system that recognizes its users based on their roles and functions, and thus provides a plug-and-play connection to ad networks and any other ad sales partners, assigning permissions to them accordingly.

Commenting on the launch of Mobucks 2.0, Daphne Loukas, Co-Founder and COO of Out There Media, said: “Mobucks has a long and proven track record with leading MNOs as well as agencies across the globe, and today is considered best-of-breed technology that brings operators and advertisers together, in one ecosystem. We are very excited to be releasing Mobucks 2.0 today: the release comes at a time of international growth for Out There Media, and therefore our  Mobucks platform is today more scalable and secure than ever. Given the enthusiastic initial feedback that we have received from our partners so far, we look forward to rolling out Mobucks 2.0 in general release, so that it will fuel the next generation of Mobile Advertising campaigns across the globe”.

Reacting to the news about the release of Mobucks, Andreas Vogiatzakis, Managing Director at Omnicom Media Group, added: “The release of Mobucks 2.0 is indeed very good news for the industry. It is a very powerful tool that has so far played a key role in the pervasiveness of Mobile Advertising, as it has enabled the design and management of some of the most successful Mobile Advertising campaigns internationally. The new, enhanced version of Out There Media’s Mobucks multichannel marketplace will become the industry standard that Mobile Advertising needs in order to grow as explosively as industry experts predict”.