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Consumers Will Spend $2.1 Trillion on Technology Products and Services Worldwide in 2012

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Spending will continue to grow at a faster rate, at around $130 billion a year, to reach $2.7 trillion by the end of 2016. ... More

Gartner Group | Tuesday, 31 July 2012

Gartner Says Worldwide IT Spending On Pace to Surpass $3.6 Trillion in 2012

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Analysts to Discuss Latest IT Spending Outlook During Complimentary Gartner Webinar on July 10 STAMFORD, Conn., July 9, 201... More

Gartner Group | Friday, 13 July 2012

MADE BETTER IN CHINA by Trendwatching.com

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Brands and innovations from China are going global. You ain't seen nothing yet! Republished from www.trendwatching.com Definition: China still faces many potential obstacles in its attemp... More

WTM News Editor | Wednesday, 30 May 2012

Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time


Download all three installments of Nielsen’s State of the Media: Advertising & Audiences Report:

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U.S. television ad spend was up 4.5 percent in 2011, according to the third and final part of Nielsen’s Advertis... More

Nielsen | Saturday, 12 May 2012

Gartner Highlights 2012 Cool Vendors Shaping Business and Consumer Strategies

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Gartner to Discuss How Cool Vendors Will Set the Stage for a Next Generation of Capabilities in Today's Complimentary Webinar STAMFORD, Conn., May 9, 201... More

Gartner Group | Saturday, 12 May 2012

Nielsen Reveals Data Viz Contest Judge’s Choice Award Winner and Fan Favorite Contestants

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Dustin Poh is currently completing his degree in graphic design, after serving in the U.S. Air Force for four years. He decided to enter the contest to help build his portfolio as he prepares for a career in marketing and design. For him the contest was “a good opportunity to work with real-world data” while building out his portfolio.

“Before I joined the military, design was always something I wanted to do,” Dustin said “I always had an interest, and college has given me the skills.”

When deciding how to tell the story for his entry, Dustin said it “depends on your audience demographic and your content. I spent so many hours reading over it, trying to connect the dots between stories.”

He started his design by looking at the data, mapping out his ideas, bullet-pointing key statistics to include in his story and ultimately deciding an infographic as his presentation medium because “infographics tend to be more content driven.”

As the winner of the Nielsen Data Visualization Contest Judge’s Choice, Dustin will receive $2,000 in American Express Rewards cards and other prizes. The Fan Favorite winner will receive a similar prize package, so be sure to cast your vote here! Public voting will remain open through May 21, 2012 at 5pm ET, so please visit the contest page and vote for your favorites.

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Recently, we challenged information design enthusiasts of all experience levels to use Nielsen data and create compelling visual stories and insights as part of... More

Nielsen | Saturday, 12 May 2012

10 Consumer Macro Trends to Impact Technology, Media and Service Providers for Next 10 Years

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STAMFORD, Conn., April 16, 2012— Con... More

Gartner Group | Tuesday, 17 April 2012

Report: The Diverse People of Africa



Uncommon Diversity Requires an Uncommon Approach
As the tactics and strategies needed to reach consumers across Africa require different approaches due to varied beliefs and behaviors, each country also requires a unique strategy. To succeed in Africa, it is important to not only ensure distribution in an unorganized market, but it is just as critical to confront the challenge of delivering an affordable product that gains consumer trust through offering quality and value.

Learn more – download the full report:  The Diverse People of Africa.

About the Study
The Nielsen Emerging Market Insights Study provides an in-depth understanding of African markets and consumers. The study is based on face-to-face surveys from a sample of 5,000 urban and peri-urban residents between the ages of 15 and 45 across SEC groups A-E in and around key cities in seven Sub-Saharan African countries; Democratic Republic of Congo, Ethiopia, Kenya, Nigeria, Tanzania, Uganda, and Zambia. Five additional countries will be available mid-Q2 2012; Angola, Ghana, Mozambique, Namibia, and Zimbabwe. Findings from the study provide vital information into growth opportunities within the marketplace, insight into consumer attitudes that drive decisions on what African consumers watch and buy, and a fact-based understanding of how to reach consumers.


1. The World Bank: World Bank Development Indicators: World Bank national accounts data, and OECD National Accounts data files.


2. The World Bank: World Development Indicators: World Bank, International Comparison Program database.

3. CIA – The World Factbook.

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With over one billion consumers—a number g... More

Nielsen | Wednesday, 4 April 2012

Hot growth markets in the spotlight: Indonesia. What’s the story?

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Indonesia has stood in the shadow of the massive rise of India, China and South Korea in the past decade. However, if Indonesia ... More

Ernst & Young | Saturday, 18 February 2012

Technological Innovation the Top Implication of 12th Five-Year Plan to Chinese Business

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BEIJING, February 2, 2012 – The lates... More

IDC | Friday, 3 February 2012

Technological Innovation the Top Implication of 12th Five-Year Plan to to Chinese Business

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BEIJING, February 2, 2012 – The lates... More

IDC | Thursday, 2 February 2012

?? ???????? ??? MEDIA 16-31/12/2011 - [matrixBANKS ] Report

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MEDIA MIND A.E. _ [matrixMEDIA] Service | Wednesday, 11 January 2012

12 Crucial Consumer Trends for 2012 by TRENDWATCHING.COM

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Introduction | This year, much as in previous years, some brands may be staring into the abyss, while others will do exuber... More

WTM News Editor | Tuesday, 10 January 2012

Middle East, Africa, and Turkey IT Spending Growth to Top 10% in 2012

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IDC Tips Middle East, Africa, and Turkey IT Spending Growth to Top 10% in 2012 as Markets Recover from the Impact of the Arab Sprin... More

IDC | Tuesday, 10 January 2012


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