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Velti And Bluekai Partner To Build Largest Pool Of Mobile Data-Driven Audiences Available For Brands

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New Partnership EnablesMarketers with a Data Activation System to Target Audiences Across Mobile April 12th, 2013 --San Francisco, CA-Velti(NASDAQ: VELT), the leading global provider of mobile ...

Velti | Tuesday, 4 June 2013

Developer Mindshare Q2 2013: Is HTML5 the 3rd horse in the race?

Developer Economics 5th edition - survey

Biggest developer survey

We’re thrilled to announce that the Q2 Developer Economics survey we conducted throughout April was the most successful to date, zooming past the 6,000 respondents mark, making it the biggest developer survey globally.

We broke through the 6,000 developer mark mainly thanks to the help of our 48 Marketing and Regional partners. Together we reached developers from an unprecedented 115 countries, from mature markets, like the US and Western Europe, to emerging markets, like Brazil, Russia, India and China. To reach developers on a global scale, we translated the survey in 10 languages (Arabic, Chinese, French, German, Japanese, Korean, Portuguese, Russian, Spanish, and Swedish), aided by our local partners, who helped us reach the local dev communities. Thanks to a partnership with Mobile Monday, we also promoted through over 20 local MoMo chapters in Asia and Oceania.

And for those of you who took our survey and are eagerly awaiting the results of the prize draw – here are the winners!

1. One new iPhone 5 (won by @Adrianod1993)
2. Two Samsung Galaxy SIII (won by @devitry & @Sourav_Lahoti)
3. Two Nokia Lumia 920 (won by John P and Serge J)
4. Two BlackBerry Z10 (won by Shaun D and @99CentsApps)

Exclusive prizes for respondents who also subscribed to our developer panel:
1. One AR Drone 2.0 (value USD 300 – won by @to_pe)
2. One Nest Learning Thermostat (value USD 250 – won by Frank D)
3. One Nike Fuel Band (value USD 150 – won by Branko N)

In the next two months we ‘ll be diving into the results of the survey. The Developer Economics state of the developer nation report will be launched in July, as a free download thanks to the sponsorship by BlackBerry, Mozilla, Intel and Telefonica. This 5th incarnation of the Developer Economics report will feature the latest market trends, including Developer Mindshare and Intentshare, platform selection criteria, revenue models, revenues per app and many more. To whet your appetite until the July launch, you can read the previous, 4th edition of the Developer Economics report.

To be the first get the Developer Economics 5th Edition report, sign up for our mailing list!

Sneak peek: Android, iOS duopoly entrenched – with HTML closely behind

Our early results from the Q2 app developer survey are starting to come in – starting with the Developer Mindshare Index 2Q13, i.e. the percentage of mobile developers using each app platform.

As you can see in the graph, the use of Android and iOS is still predominant, with a few percentage points of change for both platforms when compared to our 4Q12 survey. You’ll also notice the continued growth of HMTL as the third horse in the platform race, slowly creeping up on iOS. These trends have been steady over the past year – but what do they mean?

Developer Mindshare Index 2Q13

The continued positioning of Android and iOS as the top two platforms is a no-brainer: Android has the largest installed base and iOS enjoys the highest revenue potential overall – so why does HTML5 continue to grow?

HTML5 grows in popularity as large groups of web developers are leaping over the ever-shrinking chasm from desktop to mobile apps. Moreover, HTML5 allows for the development and deployment of apps that work across different platforms, usually at a lower cost of developing HTML apps, and for most app categories. About two thirds of developers targeting HTML mobile develop web sites or web apps while just under a third are using PhoneGap. Stay tuned for more analysis on the route to market for HTML5 apps in the full report.

HTML5 has wide industry backing across telcos, handset makers and platforms (Firefox OS, BlackBerry WebWorks and Tizen) going for it. At the same time, there are certain key disadvantages, namely access to native platform APIs, as well as the lack of a unified development environment and quality debugging tools.

HTML5 is now challenging the duopoly as a development or deployment platform – with the route to market varying across browsers, hybrid apps (e.g. PhoneGap), JavaScript converters (Appcelerator) and dedicated platform frameworks (BlackBerry WebWorks). We still see a growing diversity in the go-to-market approaches for HTML5 developers, and one which we believe will continue to expand. We‘ll be analyzing the HTML vs. native tradeoffs in a future report, but in the meantime – what’s your take on the HTML vs. native debate?

Sneak peek: Windows 8 and BB 10 are gaining traction

As you can see from the early Developer Mindshare graph, Windows 8 and BlackBerry 10 have already attracted a reasonable amount of developer attention. What’s important here is that BlackBerry developers have been quick to migrate from the old legacy (5,6,7) platforms and adopt the latest, BB10 platform.

BlackBerry 10 mindshare

What’s interesting to note in the graph above, comparing the use of BB platforms between the two latest surveys (4Q12 vs. 2Q13) is the fact that the BB 5,6,7 platforms are quickly fading into oblivion, with BB10 mushrooming to a substantial 15% mindshare in just 6 months. The mindshare of BB10 is slightly less than that of BB 5,6,7 six months ago, but the platform is still gaining in strength, as our data for the platforms that developers plan to adopt seem to suggest, so there’s room for growth. The extent to which the new BlackBerry platform can grow in Developer Mindshare depends primarily on the volume of devices that BlackBerry will manage to sell in the coming months, given that reach is the primary reason for platform selection.

Competing against Windows Phone and BlackBerry 10, new entrants Firefox OS and Tizen are slowly gaining support from a few handset OEMs and network operators. Another open question is whether the HTML5 platform proponents – Tizen, Firefox OS and BlackBerry WebWorks – should band together towards a single HTML5 implementation or keep pursuing independent and conflicting strategies. What’s your take?

Full report available in July

We’ll be stopping our sneak peek here – stay tuned for the full report for more (out in July)! There, you’ll find an in-depth analysis of major trends, such as the shifting balance of power between the top platforms, devices vs. tablets, revenue models, as well as the main factors affecting app monetization. If you haven’t already done so, subscribe to our mailing list to receive word of the report publication.

Until next time,
- Matos (@visionmobile)

Matos Kapetanakis

Matos Kapetanakis

As Marketing Manager, Matos is responsible for VisionMobile’s marketing, communications and PR. His activities include managing the blog pipeline and VisionMobile website, as well as coming up with the concepts and marcoms for the illustrations and infographics published by the company. Apart from the marketing activities, Matos is also the project manager of the Developer Economics research series, as well as other developer research projects. He's also known to lead certain research projects - such as the 100 Million Club.

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[We’ve just comp...

VisionMobile | Monday, 3 June 2013

A Game of Ecosystems: Measuring ecosystem performance

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[How do ecosystem economics shape the mobile competitive landscape? What are the key performance indicators and how should app ecosystem stakeholders evaluate opportunities? Andreas Pa...

VisionMobile | Sunday, 2 June 2013

Upstream report identifies mobile network operators as the smartphone king makers in emerging market

Download the full report
 
Chapter 3: Attitudes to mobile advertising

The report also explores the role of mobile advertising in emerging markets. The findings reveal that emerging market consumers are very open to mobile advertising, with over two thirds (68 per cent) saying that they are happy to receive promotions from brands on a weekly basis. Furthermore, one in five are happy to receive advertising daily and up to 7 per cent of consumers would be open to receiving promotional material more than once a day.

When identifying the most effective forms of mobile advertising, SMS marketing is identified as the most welcomed format across emerging markets, with 51 per cent wanting to receive promotional messages in this way.

Marco Veremis, CEO, Upstream comments, “This report goes a long way to predicting which areas of the mobile industry will emerge as triumphant in these new rapidly emerging markets. With consumers in emerging markets increasingly adopting over-the-top (OTT) services, accessing content and apps, we can expect MNOs to invest both time and resource to grow in these regions”.

Veremis continued, “In the emerging markets, MNOs have both the ability to create data plans that are suitable and affordable, and also provide services that do not require credit/debit cards – something that many consumers have limited access to. As a result, there is a massive opportunity for mobile operators to lead the market by developing their own Rich Communication Services and data services, which are easily adopted and paid for by consumers in emerging markets. Couple this with the fact that MNOs are the most trusted senders of marketing messages and promotions, their pedestal position means that brands and mobile service providers need to reassess their relationship with MNOs and work closely with them when devising an emerging market strategy.”

For more information, please contact:
Giles Barron/Pamela Chowdhury/Louise Gonzalez
Diffusion PR
+44 207 291 0230 / +1 (646) 673 8685
upstream@diffusionpr.com

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Upstream report identifies mobile network operators as the smartphone king makers in emerging markets Post Date: May 2013 London, 2 May 2013 – Upstream,...

Upstream | Wednesday, 1 May 2013

Velti Launches New Ad Network

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Velti Media Creates Most Comprehensive Solution For Brands Combining Mobile Advertising And Marketing Under Single Roof Introduces First Universal Targeting and Data Analytics Platform for Measur...

Velti | Tuesday, 26 March 2013

Apple losing its bite as Samsung and Nokia named most coveted handset brands in emerging markets

Click to see InfographicDownload the full report
 

Marco Veremis, CEO, Upstream comments: “The current App store model present in the West, which requires consumer credit or debit card details, is not one that can be easily transferred across into emerging markets. Thanks to the established billing relationship in place with consumers, the report identifies the huge opportunity for MNOs to build a more appropriate and effective model and deliver the data content and applications that consumer’s desire. In addition MNOs actually own the most pervasive marketing channel in those markets to drive adoption for apps, the mobile phone itself. In many of those markets people do not have access to other channels available in the west.”

Veremis adds, “We will see some unsuspecting winners in the open battle for emerging market consumers. Given the unique billing and marketing relationship mobile network operators have with consumers in emerging markets, they have the opportunity to be crowned Kings. Mobile operators not only have the power to create data plans that are suitable and affordable, but also to provide services which do not require credit/debit card services – something that large numbers of people in emerging markets have no access to.”

For more information, please contact:
Giles Barron/Pamela Chowdhury/Louise Gonzalez
Diffusion PR
+44 207 291 0230 / +1 (646) 673 8685
upstream@diffusionpr.com

Research Methodology

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 3500+ adults. Fieldwork was undertaken between 6th-20th February 2013. The survey was carried out online. The figures have been weighted and are representative of all Brazil, India, KSA, UK, US adults (aged 18+).

Nigerian fieldwork research was conducted online by Vanson Bourne, a research based technology marketing consultancy.

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Apple losing its bite as Samsung and Nokia named most coveted handset brands in emerging markets Post Date: March 2013 London, 14th March 2013 – With eyes ...

Upstream | Wednesday, 13 March 2013

BigTime Head Start 2013 With Vodafone and MTN Launches

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LONDON, UNITED KINGDOM--(Marketwire - Jan 15, 2013) - BigTime, a leading boutique provider of mobile marketing, announced today that it has launched two high i...

WTM News Editor | Monday, 14 January 2013

Velti and Infinian Partner to Bring Mobile Coupons Full Circle

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From Coupon Distribution to Redemption, Solution Enables Coupon Targeting, Enhancing Consumers In-Store Experience San Francisco, CA — December ...

Velti | Tuesday, 18 December 2012

MLS: ?????????? ?????? ???? ????? ??? ??????? ?????????? ????? 7,4 ????. ????

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?? ??????? ??? ??? ??? ???????? ??? ??????????? ??? ??????? ???? ????????? ??? ???????????? ????????? ??? ???????????? ????? 3908/2011,??? ?? ??? 2012-2015...

MLS Multimedia | Tuesday, 18 December 2012

Top Ten Wireless Predictions for 2013

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Big Data offers new monetisation opportunities, finds new report available for free download from the Juniper Research website Hampshire, UK:  Tuesday, ...

Juniper Research | Tuesday, 18 December 2012

Velti & Independent Research Firm Reveal Growth Opportunities In Marketers Flawed Approach To Mobile

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Study shows too many mobile marketers — 78% — are r...

Velti | Thursday, 6 December 2012

Former MTN Nigeria CMO, Bola Akingbade Endorses BigTime in Africa

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LONDON, UNITED KINGDOM -- (Marketwire) -- 11/22/12 -- BigTime, a leading boutique provider of mobile marketing, announced today that it has established a strategic ...

WTM News Editor | Thursday, 6 December 2012

Mobile NFC Growth Forecast Scaled Back to $110bn in Transactions by 2017 as iPhone 5 Omits Chipset

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Mobile NFC Growth Forecast Scaled Back to $110bn in Transactions by 2017 as iPhone 5 Omits Chipset Take up remains slow;“two year lag”...

Juniper Research | Thursday, 6 December 2012

Watching TV? Don’t Forget Your Smartphone, Tablet

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Tablets and smartphones have quickly become a technological staple of the modern family. While smartphone penetration in the U.S. is over 50 percent, ...

Nielsen | Thursday, 6 December 2012

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