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SOFT / WEB / WTMNews Guest Contributors / Saturday, 14 July 2012 15:33

???????????? ????????. ??? ???????? ???? ??????????? ?? ???????? ??????????? ?????? ?????? ??? ???????????? ??????, ?? LeShop ??? ??? ??????? ????? ??? ?? Drive in ?????? ?????? ?? ??? ??????????? ???? ????????? ??? e-Food. ???????? ? LeShop ?????????? ??? ?? ???????? ????????? ?? ??????? ?? ????? ??? Drive in ?????? ??????.

LeShop Drive
????: info.leshop.ch

????, ?? ???????????? ??????????? (???? PC, Tablet ? ??????? ????????) ??? ??????????? ??????? ?? ????? ??????????????? ???? ?? ???????? ??? ????. ???? ???????? ??????????? ??? ??????? ???????? ???? ??????. ?? ????? ??????????? ??? ?? ????????? ?? ????? ????? ????? ??? ?????????????? ???? ???????? (?????? ? ??????? ????? ?? ?? ?????????? ???). ?????????? ????? ?? ??????? ??? ????? ???????? ?? ???? ????? ???? ??????????? ??? ??????????? ??? ????? ???? 70 ???? ??? ???? ???? 240 ???????? ?????? (??????? 200 ????). ??? Drive in- ?????? ?????? ? LeShop ?? ????????? 8.000 ???????? ????????? ??? Migros ??? ?????? ???? ??? ???? ????? ??? ?????? ???????? ??? ?????????? ??? ????????. ? ???????? ?? ??????? ???? ???? ????????? ???? ?????????? ? ?????????? ??????.

? LeShop ????????? ??? ???????? ??????????? ?????? ?? ????:

?????????? ????? ?? ???????? ??? ???? ????? ??? 2012 ?? 12% ??? ??????????? ??????????? ??? ??? ??????? ????????. ? LeShop ???????? ??? ??????? ???? ?????? ?????????? ?? ??????? ???? ??? ??????? ????????. ?????? ???????????? ????? ?? ???????? ??? ?? ???? ????? ?? ???? ????? ???????? ??? ?????????????? ???? ??? iPhone. ???? ????? ???? ????? ?????????: ???????? ??????????, ????????, ???????? Chiquita, ??????? ??????????, ???????????, ??????, ????, ????, ????????? ?????, ??????.

? ?????? ??? LeShop ?? 2011 ???????? ??? ????? (-1%) ??? ?????? ??? 150 ????. ???????? ??????. ??? ?? 2012 ??????????? ? ?????? ?? ???????? ???????.

??? ?? ??????????? ??? ???????? ?? ???????? ??????? ???? ?? ????????????? ??? ????????? ??? ???? ? ????? ?? ?? ????? ??? ??????? ???? ?????????? ??? ????????? ??????? (???? ?? ?? ????? ???? ?????? ??? ?????????? ??? ??? ?????? ??? ??????? ??????????? ??? ???????? ??? ?? ????????? ???????????). ????? ??? ????????? ?????????? ????????? ? ???????? ??????? ??? ???????? ?? ??? ??????? ?????? ??? ??? ????????? ??? ????????? ??????? ?????? ??? ?????????? ?????????? ??? ??????? ??? 1,20.

??? ????? ??? e-Food ???????? ??????????? ??? ????? ????? ???, ???? ?????? ??? ??????????? ?????? ?????????????? ??????????.

??????? ?? ??? ???????? ????????

Augmented Reality: ? ??? ???????? ??? ??????????? ???????

? ?. ????????? ????????? ????? Director Media ??? ?-Business ????INTZEIDIS Consulting ?? ?????????? ?? ?????? ??????????? ??? ??? ??? ??? ???????????? ????????. ???? ??????????? ?? ????????? ?? ?????? ????????? ??? ?????????? ????????? ??? ???? ???????? ??????????? ??????????? ??? ???? ??????????????? ????????. ???????? ??????? ???????? ???? ????? ??? ????? ??????? ???????????? ??? ??? ???????????? ???????? ???? ?? ????????? ??? ??? ?? ??????? ????????. ?? ??????? ??? ????????? ???? ??????: ??????????? ???????, ?-Commerce, Call TV, Mobile, Print, ????????? ??? ???????? ???????????? ???. ? ?. ????????? ????????? ???? ????????? ??????????? ????????? ?? ????????????? ??? ??????????? ??????? ??? ????? ??????? MBA ??? ???????? ??? ????? ??????? ?????????? ??? ????????????? Steinbeis-University Berlin, SDA Bocconi University Milan ??? NYU Stern School of Business in New York.


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