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March 16, 2010
Americans are getting into the habit of going online while watching television, with 10% or more of viewers visiting social networks, searching the web and browsing content during major TV events.
Recently, when 29% of the U.S. population tuned into the Academy Awards on March 7, more than 13% of those viewers spent time on the web at the same time. For the 2009 Oscars, 25.6% of the population tuned in and 8.7% surfed the web simultaneously. A large percentage of those watching TV and surfing the web visited Facebook, Google or Yahoo!, a trend also seen in this year’s Super Bowl Super Bowl.
| Simultaneous Viewing Summary By Event |
| 2009 Super Bowl | 2009 Academy Awards | 2010 Super Bowl | 2010 Academy Awards |
| % of Population Watching Event |
49.10% |
25.60% |
47.40% |
29.10% |
| TV Viewers Also Going Online |
12.80% |
8.70% |
14.50% |
13.30% |
| Source: The Nielsen Company |
2010 Academy Awards
Top 10 Domains by Simultaneous Usage |
| RANK | Domain | % of Simultaneous
Visitors | Simultaneous Mins Per Visitor |
| 1 |
facebook.com |
39.5% |
15.7 |
| 2 |
google.com |
35.1% |
3.0 |
| 3 |
yahoo.com |
31.0% |
5.8 |
| 4 |
msn.com^ |
10.7% |
1.9 |
| 5 |
aol.com^ |
10.0% |
3.0 |
| 6 |
comcast.net^ |
6.6% |
3.0 |
| 7 |
myspace.com^ |
6.3% |
9.8 |
| 8 |
live.com^ |
5.9% |
5.1 |
| 9 |
wikipedia.org^ |
5.5% |
3.9 |
| 10 |
youtube.com^ |
5.2% |
3.5 |
| Source: The Nielsen Company
^Small base sizes; for directional purposes only
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| Top Domains by Simultaneous Visitors and Time Spent
Super Bowl XLIV
|
| RANK | Domain | % of Simultaneous
Visitors
| Simultaneous Mins
Per Visitor
|
| 1 |
Google.com |
36% |
3.8 |
| 2 |
Facebook.com |
34% |
18.6 |
| 3 |
Yahoo.com |
30% |
76.5 |
| 4 |
aol.com^ |
21% |
2.4 |
| 5 |
msn.com^ |
11% |
2.4 |
| 6 |
live.com^ |
7.8% |
3.6 |
| 7 |
youtube.com^ |
7.3% |
16.7 |
| 8 |
comcast.net^ |
6.1% |
3.6 |
| 9 |
ebay.com^ |
5.3% |
3.7 |
| 10 |
myspace.com^ |
5.3% |
14.5 |
| Source: The Nielsen Company
^Small base sizes; for directional purposes only
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